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What We Do

Original Programming

GoodSport partners with leagues, teams and media companies to create a variety of short-form features that highlight the positive aspects of the sports world.

Branded Content

GoodSport understands fan affinities and strategically collaborates with marketers to co-develop programming that engages consumers.

Studio Shows

GoodSport has an end-to-end suite of capabilities including studio space and talent. We produce custom programs as well as our own shows.

Event Coverage

GoodSport is on the ground with our partners, capturing events and significant moments. We help elevate and extend meaningful experiences.

Celebrating Powerful & Courageous
Women & girls in Sports

GoodSport is dedicated to sharing the undertold stories of women and girls in sports. Our mission is to shine a light on positive role models and inspire a generation of female leaders.

Why Now?

Women
& girls receive
only 4% of
sports media
coverage.

Tucker Center for Research on Girls &
Women in Sport

The lack of
representation of
positive female role
models is a main
reason girls drop out
of sports at 2x the
rate of boys.

Women's Sports Foundation

Studies show an
overwhelming correlation
between athletic and
business success. 94% of female C-Suite
executives played sports.

EY & ESPNW

"I want our girls to grow up knowing that there are no boundaries that can be placed on their futures, period. I want them to grow up in a world where their gender does not feel like a rulebook for what they should
think, or be, or do."

Steph Curry, This is Personal

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GoodSport’s Social Influence Index is a dynamic tracker that scores the purpose-driven influence of popular sports figures. By analyzing cause-related social media posts, the index will be a unique indicator of how sports influencers use their platforms to help others.