Celebrating The Good In Sports
We believe one of the strongest connection points in society is a shared passion for sports. Through the power of video, we tell inspirational stories and elevate those who use sports as a platform for good.
What We Do
GoodSport partners with leagues, teams and media companies to create a variety of short-form features that highlight the positive aspects of the sports world.
GoodSport understands fan affinities and strategically collaborates with marketers to co-develop programming that engages consumers.
GoodSport has an end-to-end suite of capabilities including studio space and talent. We produce custom programs as well as our own shows.
GoodSport is on the ground with our partners, capturing events and significant moments. We help elevate and extend meaningful experiences.
& girls receive
only 4% of
Tucker Center for Research on Girls &
Women in Sport
The lack of
positive female role
models is a main
reason girls drop out
of sports at 2x the
rate of boys.
Women's Sports Foundation
Studies show an
between athletic and
business success. 94% of female C-Suite
executives played sports.
EY & ESPNW
"I want our girls to grow up knowing that there are no boundaries that can be placed on their futures, period. I want them to grow up in a world where their gender does not feel like a rulebook for what they should
think, or be, or do."
Steph Curry, This is Personal
GoodSport’s Social Influence Index is a dynamic tracker that scores the purpose-driven influence of popular sports figures. By analyzing cause-related social media posts, the index will be a unique indicator of how sports influencers use their platforms to help others.