Athletes partner with a wide range of companies for a myriad of reasons, and besides the money involved, there are several other benefits for both athletes and their respective partners.
weLearn
Women Of The NBA
In the 2019-20 season, there were 11 dynamic women coaching in the NBA. Hopefully, at least one will be a head coach soon.
Stats That Matter: Veterans And Athletes
There are nearly two million living women veterans in the United States and a small handful of these women are athletes.
Stats That Matter: Breast Cancer Awareness And Athletes
As the statistics show, breast cancer can affect anyone, despite how “healthy” they may be. Raising awareness and advocating for early detection of breast cancer can help save lives.
What Drives Girls To Play Sports?
Everyone has their own reasons for playing sports, but what do experts think are the most beneficial reasons to play sports, especially for girls?
An Interview With PGA TOUR VP Of Communications, Kirsten Sabia
“There are a lot of lessons to be learned from playing sports. Teamwork, leadership, winning, losing, competition – all elements of the workplace, especially in the professional sports world.”
Society Is Better With Girls In Sports
Girls are more likely to stop playing sports as teenagers than boys, but research shows those who stick with it can reap major benefits.
How Women Get to Compete in the Olympics
The modern day Olympics were founded by Baron Pierre de Coubertin, but he didn’t include women. Take a look into how women got to compete on the largest national stage.
The Inspiration Behind The Movie ‘A League of Their Own’
A look into the players, coaches and inaugural AAGPBL season that led to the baseball classic.
Serena Williams Invests In HUED To Combat Racial Health Disparities
Serena Williams has become a key investor for HUED, “a platform that diversifies the patient/doctor connection by connecting patients (of color) with health and medical professionals (of color) that specifically understand their cultural, physical, and mental needs.” Addressing racial disparities in health is especially important for care providers working with athletes, who need their bodies to function at the highest level for competition.
More Girl Gamers May Be The Answer For More Women In Tech
E-sports boomed while most sports experienced major disruptions in 2020, and the industry’s monumental potential is expected to skyrocket. As gaming continues to grow, getting more girls in the game could be one way to diversify the future of technology.
The Benefits Of Being A Multi-Sport Athlete
Many push young athletes to focus on one sport, but others have seen wide-ranging benefits from participating in multiple sports, from an increase in strength and physical performance to mental fortitude.
Black Girls Need Sports — Access At Youth Level Crucial For Professional Development
Monica McNutt pens a powerful guest column about why access to sports is so important for Black girls and their professional development. Originally published in Sports Business Journal.
Count It: Looking Toward The 25th WNBA Season
With the upcoming 25th anniversary of the WNBA, the league has announced many exciting plans to celebrate the historic season to honor the past, celebrate the present, and look forward to what’s next for the league.
This PGA Member Has Dedicated Her Career To The Next Generation Of Black Women In Golf
Jasmin Cunningham is just the eighth African-American woman ever to receive PGA membership. Learn more about her journey in golf in this new feature from PGA of America.
Closing The Gap: How Income Inequality Hurts Youth Sports
Children from low and middle income American families are dropping sports at an alarming rate, but it is possible to eliminate the opportunity gap.
“Strong Is The New Pretty” Is A Book Inspiring A New Generation Of Young Women
In Kate T. Parker’s book, Strong is the New Pretty, she reminds girls to be confident, be wild, be fearless, and be yourself. She’s redefining what strength is.
Women Of The NFL
Women are changing the game in sports. Here are some of the trailblazers and role models you should know.
10 Health And Happiness Tips We’ve Learned From Dad
Dads are often said to be their son’s first hero and their daughter’s first love. A dad’s #1 goal in fatherhood is to raise their families for success. Here are 10 health and happiness tips we’ve learned from dad…
15-Minute Workouts From Top Trainers
Do you have the drive to work out, but lack the time to do so? Think again! Fitness gurus share their recommendations for quick 15-minute sweat sessions
The Expense Of Sports Is Costing Our Kids
Budget cuts are eliminating athletic opportunities for high school students, and girls are taking the brunt of the impact.
Black Women In Golf: Celebrating Renee Fluker And 20 Years Of Midnight Golf
In 20 years of Midnight Golf, founder and president Renee Fluker has impacted more than 3,500 high school students in Detroit. Learn more about her journey and the program’s roots in a feature by PGA.
NWSL Player Partners With Nike To Make A More Accessible Cleat
NWSL player Carson Pickett, who was born without a left forearm, partnered with Nike to create an accessible adaptive soccer cleat.
What Does It Take To Cope With Olympic Defeat?
Olympians athletes prepare their whole lives to take home a gold medal–unfortunately, for many, that dream never materializes. Sports psychologists, however, are committed to helping elite athletes embrace failure and move forward.
NCAA Allowing Athletes To Wear Social Justice Patches On Their Uniforms
Although 2020 seasons continue to be put on hold, the NCAA will allow all student-athletes to wear patches on their uniforms for commemorative or social justice purposes moving forward.
Best Women Surfers In The World
Women are changing the game in sports. Here are some of the trail blazers and role models that you should know.
Selling Out Isn’t A Bad Thing For Women’s Sports
Advertisements with female athletes not only inspire and excite the viewer, but they also help these athletes financially.
UNESCO Promotes Gender Equality In Sports And Sports Media
UNESCO, an organization founded on the premise of improving global health and wellness, is fighting for equal representation in sports. Check out ways they think you can help too!
Why Do Girls Choose Softball Over Baseball?
It’s not a secret that girls and women are interested in baseball, but many don’t have an opportunity to play the game they love.
5 Most Popular Women’s Sports In The U.S.
Women are changing the game in sports. Here are some of the trail blazers and role models that you should know.
Legends Advice To Parents In Youth Sports
All parents want their children to succeed at the highest level, but it all starts at the pee wee level. Some of the greats detail how youth sports took them on the path to greatness.
The Pioneer For Women In Baseball
Justine Siegal was the first woman to break through the professional baseball barrier, proving that women can thrive in yet another male dominated sport. Her dedication has inspired many and laid the groundwork for women in baseball.
How Athletes Learn From Failure
Failure can be inimitable. How athletes learn from that failure can shape their careers.
Sportsmanship: The Hardest Easy Thing To Do
Taking adversity in stride can be one of the hardest lessons in sport, but no matter what role you play on the team, good sportsmanship is your greatest tool.
Ron Rivera Is Helping Blaze A Path For Women In The NFL
The NFL has been slowly opening its doors for women over the past few years, and Ron Rivera of the Washington Redskins is doing all he can to support women in the league.
Athletes and Eating Disorders
Eating disorders are a major problem and athletes aren’t immune to them. Here’s how athletes are dealing and coping with these disorders.
Soccer Remains Inaccessible For Too Many Women
For women and girls around the globe, playing soccer is nearly impossible because of extreme costs, pitiful salaries, or religious restrictions.
Destigmatizing Mental Health Challenges In Athletes
As more and more athletes open up about their personal struggles with mental health, it’s important that we accept them and destigmatize the idea as a whole.
Can Your Young Athlete Play At The High School And College Level?
Here are a few ways to encourage your young athlete as they navigate the world of high school and college athletics.
5 Scary Effects Of Sitting
Sit with caution, move with confidence. Stand up for yourself.
5 Things Coaches Would Like Parents To Know
No matter the level of play, coaches work hard to ensure your kids learn and grow while they are playing sports–they hope you will let them run the show with these few things in mind.
NBA Shows Love To WNBA In Iconic #OrangeHoodie
NBA players celebrated the start of the 2020 WNBA season with the league’s iconic orange hoodie, which became one of the best-selling items on Fanatics.
How To Tell If You’re Dehydrated
Dehydration can lead to dangerous symptoms, even a hospital stay. Luckily, staying hydrated is as easy as drinking water throughout the day.
Is It Safe To Run Every Day?
Running is on the rise, and new runners often want to establish a habit of running daily. Yet, experts debate if daily runs are more helpful or harmful.
How To Motivate Your Child If Sports Seasons Are Canceled
Keep your kids safe, active, and motivated, even if their sport seasons are canceled this year.
NCAA Grants Fall Sports Athletes Extra Year Of Eligibility
The NCAA Board of Directors voted to provide student athletes who play fall sports with an extra year of eligibility because of the global pandemic.
What To Expect As Gyms Reopen
Are you eager to get out of the house and back into the gym? After the coronavirus pandemic is over, your “normal” gym routine may look a little different.
The Hair Barrier For Female African American Athletes
According to the Women’s Sports Foundation, “African American female athletes’ concerns about their hair and appearance are barriers to participation in sport.”
Women In Sports Who Are Also Fashion Designers
Flash, flare and fabulously dressed women. In addition to excelling in the sports industry, these women also champion their own fashion lines.
Rugby On The Rise
As women’s rugby continues to grow and gain popularity, the future of the sport may well be shaped by the female players themselves.
Companies Step Up To Promote Women In Sports
Several companies are investing in women and promoting the sports they play.
The History Of Women’s Golf
A brief look into the history behind women’s golf, the Ladies Professional Golf Association, and the women who paved the way for today’s players.
Sports Legends Share What GoodSport Means To Them
We asked several sports megastars what the words GoodSport means to them. Not surprisingly, their answers are as inspiring as their journeys.
These Sports Marketers Are Making A Difference During The Pandemic
You usually see these icon brands flash across your screen during live sport. During this unprecedented time, they are using their resources for good.
Takeaways From Women’s Sports Foundation’s Study: Keeping Girls in the Game
The Women’s Sports Foundation (WSF) commissioned a national survey called Keeping Girls in the Game: Factors that Influence Sports Participation.
Women’s Sports Film Festival Centers Sports Stories Around Women And Girls
The Women Sports Film Festival has shared stories centered around women in girls in sports since 2016.
Athletes During Lockdown
Several high-profile athletes are using the extra time created by the national lockdown for self-assessment and improvement.
15 Must-Read Sports Books About Women
From Venus and Serena to Abby and Misty, these books are “must-reads” for fans, young athletes or anyone looking for inspiration.
What Is Hair Love?
Different types of hair need different kinds of love. Hair styles often define an athlete’s image and project a sense of fashion.
CLIF BAR’s Packaging Will Feature Sportswomen For First Time
In 2020, the company that helped close the pay gap for the USWNT will include six women on its packaging.
Lessons Learned From Soccer Superstar Julie Foudy
Olympic gold medalist, Julie Foudy, advises parents to give their young athletes space to develop and to let their kids find joy in sport.
What On Earth Is Pickleball?
What do you get when you mix the elements of tennis, badminton, and ping-pong? Pickleball. Yes, you read that correctly, pickleball.
Black Women In Sport Foundation Is A Guiding Light For Others
The mission is to increase the involvement of black women and girls in all aspects of sport, including athletics, coaching, and administration.
Moms Who Play
Juggling motherhood and elite sports is a difficult task. These amazing moms moms have the uncanny ability to balance both.
An Unlikely Time To Celebrate After A Great Season Is Cut Short
When our season ended suddenly due to the pandemic and my NCAA title chances disappeared, I chose to look at the bright side and bigger picture.
The Most Fashionable Women In Sports: Part 1
Not all athletes SLAY when it comes to fashion. Here are some who have SERIOUS game and STUNNING wardrobes.
Psyching Yourself Up: The Mental Game
Athletes weigh in on how they psych themselves up for competitions.
Bump, Set, Spike: Mental Tips From Volleyball Icons
Volleyball legends from Kerri Walsh Jennings to Karch Kiraly offer up advice on how to think like a great player.
Athletes Offer Up Their Recipe For Success
Elite performers share some straight forward tips for girls starting their athletic journeys.
The Balancing Act – How Student-Athletes Manage Their Lives
Since most athletes will go on to do something other than sports, it is vital that they strike the right balance.
Tennis Majors Lead The Way In Closing The Gender Pay Gap
While pay disparity is still a huge issue in sports, one sport is stepping forward and leading by example.
Helping Girls Crush Sports Through Strength Training
Emily Pappas, owner of Relentless Athletics sheds light on an emerging trend for girls.
Our Favorite Girl Dad Movies
These “Girl Dad” movies are perfect for father-daughter bonding moments! Kick back, turn off your brain and turn on your smile.
The XFL Set A Precedent
The XFL had a good season before shutting down due to the pandemic. Once again, the league may be remembered for some open-minded advancements, including for women.
7 Fearless And Fierce Athletes You Should Know
You might not have heard these names before, but watch out. These women are fearless and dominating their sport.
Powerful Women In Sports: Part 1
Women are changing the game in sports. Here are some of the trail blazers and role models that you should know.
Tennis Great Shows Grace In Victory With A Simple Instinctive Gesture
Naomi Osaka beat Coco Gauff in the 2019 U.S. Open but the most memorable moment came after their match.
Addressing The Shortage Of Latina Athletes
Gender roles significantly impact women and girls within the Latino community. Daughters of immigrant families are less likely to participate in sports.
10 Fantastic Movies About Women In Sports
Tonya Harding and Margot Robbie, Tom Hanks and the Rockford Peaches, Kirsten Dunst and Rancho Carne High School, the list goes on. These sports flicks dominate.
Unfinished Business: Here Are Some Amazing Seasons That Were Cut Short
The sports world halted in March 2020 due to the global pandemic leaving many teams on the verge of greatness. GoodSport honors some of them here.
Women’s Wrestling: The Phenomenon You Might Not Know About
Girls across the country are pinning gender stereotypes one by one on the wrestling mat. It is time for colleges to embrace the fastest growing female sport in the nation.
Women Fighting For Equality In Sports
The fight for women’s equality in sports is an on-going and persistent uphill battle, but leagues are stepping up and fighting for equal pay.
“Captain America” Shares How Mental And Physical Conditioning Work Together
Known as “Captain America” for her grit and leadership, soccer legend, Christie Pearce Rampone is helping others achieve their dreams.
Women Gaining Ground in the Olympics
Female Olympians are finally gaining ground, and in next summer’s Olympic games, we will see full gender representation across the 206 teams that are participating. There will be almost the same amount of women athletes as men – nearly 49 percent.
The Grueling Sport Of Underwater Rugby
Laura Froelich of Twitter talks about the role sports content plays on their social media platform.
Twitter Teams Up With Sports Leagues To Elevate Their Content Game
Laura Froelich of Twitter talks about the role sports content plays on their social media platform.
Renu Khator’s Philosophy For Life Is Simple, Yet Very Different
Renu Khator, president and chancellor of the University of Houston, is a huge sports fan and sits on the board of governors of the NCAA. She is determined to help the sports programs have a bright future.
5 Athletes To Follow On Instagram To Keep You Entertained
Athletes are making a presence on social media now more than ever, sharing their lives from home and how they are making the most of these times.
Women Can Win: Changing The Gender Composition Of The NFL And College Football
Winning is the first priority for any NCAA or NFL football team, and the sports community at large is starting to realize that women can add to the equation.
Advice For Parents: Leave The Coaching Up To The Coaches
We know that parents have the best intentions for their young athletes. However, there are times when taking a step back can benefit children’s growth.
A New Commission Aims To Help Women Of MMA
In honor of International Women’s Day, the IMMAF launched a Women’s Commission to empower women and girls through MMA.
Words Of Wisdom From A Top College Hockey Coach
Cassandra Turner is a leader through and through. She was a two-time captain at Brown University and is in her fifth season as head coach of the women’s hockey team at Quinnipiac University in Connecticut.
10 Great Sport Podcasts For Women
Are you a sports fan seeking more from the male-dominated world of sports? Here are some great alternatives.
Women Athletic Directors
It may seem like the NCAA’s conferences are gender-equal, but they aren’t so much off the field in their university athletic departments.
Val Ackerman Leading The Way For Women In Sports
This former attorney and basketball star is paving the way in sports business as the commissioner of the Big East Conference.
Sports Industry Trying To Change The Face Of Its World
Many key players in the sports industry have stepped up to help advance diversity and equity within their workspaces.
How Athletes Unwind
Athletes devote so much time to training and to their season, they need to find different ways to unwind. Here are a few ways to do so.
The Boomer Esiason Foundation Sees The Value Of Sports To Those With Cystic Fibrosis
Former NFL quarterback, Boomer Esiason, called the biggest play of his life when he created a foundation for those living with cystic fibrosis after his son was diagnosed.
10 Olympic Inspired Activities For Kids
Stuck at home, but want to recreate your own Olympics for your kids? Look no further than these 10 Olympic-inspired competitions!
Amidst Uncertainty, Stars Hope For Continued Progress With Live #WeKeepPlaying Event
Yahoo! Sports and the Women’s Sports Foundation assemble legends of women’s sports to share inspiring stories and powerful words of encouragement during this global pandemic.
Piloting Her Own Story With The Help Of Hard Work And Perseverance
Against all odds, Courtney Schoch became a pilot and helped others through marathon running.
Stars Give Advice To Young Athletes
Women who’ve accomplished great things give advice to young girls hoping to follow in their footsteps.
