Celebrating Women & Girls In Sports

Madison Keys – Kindness Wins

Professional tennis player Madison Keys is a five-time WTA winner, a two-time Grand Slam semi-finalist, and a Grand Slam finalist. She had a career-high ranking of No. 7 in the world in October 2016 and has been consistently ranked inside the top 25 by the Women’s Tennis Association. Despite all of these achievements, Madison has had her share of personal struggles.

She went through a dark phase after the loss of an important match and was on the receiving end of hurtful and disturbing comments on Twitter and Instagram. This was not the first time she had received ugly inbound messages during her career. Though Madison understands social media is a huge part of today’s society, she’s making it clear that it should not be used as a platform for hate. After experiencing such negativity, Madison launched the Kindness Wins campaign. This platform was created to spread positivity and encouragement within the sports world.

“Kindness doesn’t have to be something super big. It can be the smallest thing,
something super thoughtful. If we start trying to highlight that, it can help overtake the negativity we see in our day-to-day lives.”

Keys hopes that others who have experienced bullying or pain can open up and express themselves as well as spread kindness throughout the community. This isn’t Keys’ first attempt at spreading positivity and kindness. Kindness Wins is a continuation of a mission Keys took on in 2016 called FearlesslyGirl, focused on anti-bullying. Through different workshops, school programs, and pep rallies, she’s committed to creating a “world of sweeter girls.” She also created #KinderGirlWorldDay, which is on May 21st. This day is dedicated to spreading kindness for women online.

Keys would like to include other sporting champions who exemplify kindness in her
Kindness Wins campaign. She wants them to take the lead and show others how they incorporate kindness in their day-to-day lives. Each of these athletes will have a spot on the board, coordinating different events in order to spread the word.

Madison Keys is committed to spreading kindness, no matter how big or small, one person at a time. She’s committed to helping those who have struggled or who have been negatively impacted by something in their past. She knows how hurtful words can be. We should all have some Madison Keys inside of us. The world would be a better place.

Photo Credits: Instagram

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